“The good times are returning” according to Oliver Lansdell, Director, Hawkins Wright, provider of market intelligence and analytical services to the international pulp, paper, and biomass industries. And it seems the pulp industry, in particular, is enjoying something of a renaissance. There are various reasons for this optimism, including increasing demand for virgin fiber content in tissue and hygiene products, the exciting growth of renewable packaging, and strong demand in niche applications such as wood-based textile fibers and other new markets in the bioeconomy.