Johan is the overall leader of the BioCircleToZero program.His mission is to get more value out of every harvested tree and reduce the environmental footprint of pulp mills. With over 30 years of experience in R&D and innovation across research, consultancy, and technology development, he knows the industry inside out.
What motivates Johan is the chance to help build the biorefineries of the future. This program is not only about pulp and paper, it also covers textile fibers, biochemicals, biofuels, e-fuels, recycling, and all things decarbonization. He is especially excited about turning today’s “waste” into tomorrow’s useful products and even using biogenic CO₂ from pulp mills to make fossilfree fuels. But what he enjoys most is teamwork: “No one can do this alone,” he says. “We need the whole value chain on board.” Johan is also energized by the idea that this work can create growth that truly matters, not just for business, but for the planet. And yes, he admits it’s pretty satisfying to turn old industrial processes into something modern, clean, and full of new opportunities.