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Success story: AMAG & ANDRITZ

A brighter finish with a smaller footprint

At AMAG in Austria, a new ANDRITZ line delivers flawless aluminum strip while cutting energy, water, and chemical use – proof that premium quality and sustainability can advance together. 

SURFACE DEFINES SUCCESS

AMAG is Austria’s leading aluminum producer with around 2,200 employees, annual shipments of 425,000 metric tons, and sales of 1.45 bn EUR. In view of the growing demand for high-quality and precision- processed aluminum rolled products, advanced production technologies are becoming increasingly important. 

That is why AMAG decided to install a new ANDRITZ production line at its Ranshofen site in Austria, which has been in full operation since August 2024. It raises strip quality while lowering emissions and resource use. Powered entirely by electricity and designed for water and chemical reuse, the aluminum surfaces produced are used in a wide range of applications in the architectural sector, decorative surfaces in consumer electronics, the cosmetics industry, was well as radiators and heat exchangers (braze clad products). 

BUILT THROUGH CHALLENGES 

Awarded in 2021, the project launched straight into pandemic constraints. Design meetings moved entirely online – with engineers staring at screens instead of standing around prototypes. Then supply chains collapsed. Stainless-steel prices soared. Electrical components vanished. Suppliers stopped committing to dates. 

What kept the project on track? Trust. “We always found solutions that worked for both sides,” says Julian Brünner, Project Director at ANDRITZ Metals. “Hands-on, both parties. We had one goal – get the line running – and everyone understood that and contributed.” 

ENGINEERING EXCELLENCE 

The 115-meter line was designed, built, and commissioned by ANDRITZ as a complete package. At its core is spray pickling – a chemical process that strips away surface oxides, leaving the aluminum bright and uniform. Minimal roll contact means fewer marks, fewer rejections. Inline inspection catches defects immediately. Oiling or protective foil wrap each coil before it leaves the line. 

AMAG_Bandveredelung

An autonomous transport system shuttles coils to the warehouse without human handling. “By investing in this state-of-theart surface treatment line, we are setting new standards in terms of efficiency and quality,” says Dr. Florian Stadler, Managing Director of AMAG rolling GmbH. 

Sustainability was central from the start: a wastewater plant treats and recycles process streams, turning by-products into useful chemicals. Entirely electric, the line handles a broad range of alloys up to 5 mm thick – combining flexibility, quality, and sustainability in one system. 

PROVING IT WORKS 

The first coil ran in November 2023. But the real test came in February 2024, when provisional acceptance loomed and contract guarantees had to be proven. Challenges surfaced, colleagues flew in from Vienna. The site team went into overdrive. 

“Long days – but everyone was hands-on. Everyone pushing toward one goal,” Brünner recalls. “I had this feeling that we’re performing perfectly in sync, that we can achieve anything.” 

When the numbers came through – all guarantees met and delivered – joy swept through both teams. Final acceptance followed in August 2024: on spec. A partnership that delivered. 

SMART, SUSTAINABLE, DIGITAL 

Every coil carries a digital record. The METRIS system tracks energy use, chemical consumption, and quality metrics in real time, enabling AMAG to fine-tune processes and catch issues before they cascade. 

“We were tasked with producing flawless bright strip with minimal environmental impact,” says Brünner. “We focused on spray-pickling efficiency, fewer contact rolls, all-electric heating. That’s what made the difference.” 

“Innovation and sustainability go hand in hand at AMAG. Our new production line enables our customers to further enhance the quality and stability of their own production processes and simultaneously reduce their CO2 footprint,” says Dr. Florian Stadler, Managing Director of AMAG rolling GmbH. 

Walk past the line today and you’ll see coils emerging with a mirror-bright finish. Clean, precise, and powered entirely by renewable electricity. 

Sustainability impact at a glance

  • All-electric heating with green power – no fossil fuels
  • Closed-loop elements: on-site neutralization, liquor evaporation, filter press, and partial rinse-water recycling
  • From by-product to resource: sodium aluminate from spent pickling liquor is used for municipal flocculants
  • Less chemistry: optimized bath with lower aluminum content cuts reagent uses and costs
  • Smarter operations: METRIS tracks energy, media, and quality per coil for continuous optimization
  • Safer, leaner logistics: autonomous, electric coil transport reduces handling and emissions on site
  • Context: ~ 115 m line; up to 5 mm thickness. > 50 MEUR AMAG investment 
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